Expiring Domain Names

Expiring domain name trading has become a very difficult monetization area to venture into. This becomes much more visible if you possess a domain name that is neither feasible nor commercially viable.

The most common selling point of expiring domain name is that buyers want to capitalize on the previous sites page rank as well as traffic for the new website being planned. This, however, is the habitual way of thinking; especially when the current buzz word in the domaining industry is domain flipping. Domain flipping involves converting any domain into a viable commodity that can produce a decent income stream for the buyer in future.

Generally speaking, an expiring domain name tends to loose all its traffic and page rank as soon as it is dropped. Most expiring domains are nothing more than useless and defunct, unless someone manages to renew it before being dropped and continues the traffic building and SEO efforts from where it was left off by the previous owner.

Role of SEO in giving value to expiring domains

Expired domain name business will simply not work..if you attempt to promote only the domains. Domain/website flipping in the new way to go and search engine optimization, traffic building and link building can help you earn big bucks with your pool of expiring names.

Search engines refuse to recognize any links, PR, SERP and traffic attached to a domain once it becomes expired. Therefore, it is wise to buy a domain name that has at least a week left to expire. This will give you ample time to set up a website, apply SEO techniques and build a trickle of traffic. My earlier post on domain flipping is an excellent guide for anyone intending to flip a domain for profit in the shortest time possible.

Some points to consider…

Not all expiring domains come from clean sources. In fact, bulk of them are usually associated with unethical sites; such as spamming, hacking and warez. Others tend to use black hat techniques and paid links. When these  methods do not work, or lead to penalization, the domains are left to expire. Therefore, if you are not sure of the domain’s history, do not buy it! Don’t be enticed by a good name without weighing the pros and cons. Its better to acquire a “not so good name” and be listed in the search engines than to possess a “killer name” and be blacklisted!

Have your say…

What is your opinion on expiring domain name trading? While I prefer developing a website before flipping, one of you might have a different opinion. In rare cases, expiring domain names do fetch a nice price. Is this motivational enough for you to consider expiring domain trading as a possible online business?

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