Every Internet Marketer knows that he or she needs to have a website in order to reach any measurable level of success. Of course, knowing this is one thing. Knowing how to actually build your website is entirely another. If you do not want to waste your time, there are a lot of things that you need to think about and questions to answer before you write or use even one line of code. What are some of those things? We are going to share a few of them to let you know on the basic of website building.
Who is going to be visiting your website? Knowing the people who will be checking out your website can help you immensely. If you already know who they are, you know what they want. This helps you figure out how to communicate with them. Knowing your audience is one of the key points in running any website. It doesn’t matter if that site is a sales letter, a landing page, a blog, a storefront knowing who is going to be visiting is the key to making sure that your site succeeds. If you don’t know to whom you are catering, your content will just be all over the place. You don’t want that, do you?
What will people gain from your website that they cannot gain from any of the others? There are millions (if not billions) of websites online right now. A lot of them are promising the same things that you want to promise. How do you make sure that your site is set apart from all of them? This involves figuring out your USP (unique selling point) and knowing how to communicate it. Remember, even if your idea is unique to you, it might not be so unique to the people who are visiting your site. This is why you need to work hard to set yourself apart.
What exactly do you want people to do when they visit your website? Is your goal to gain their email addresses so you can build your list? Do you want them to buy something that you are offering? Or you want them to recommend your site to others? Figure this all out before you start to write your code and your content. In order for your website to perform the way that you want it to perform, you need to be able to get people to do what you want them to do. The end goal should always be at the front of your mind.
There are so many different decisions that need to be made before you put up your website. These are just a few of them. You might think that planning out your website ahead of time isn’t any fun. Trust us when we tell you that planning everything out ahead of time is going to be one of the best things that you can do for your business. The plan, after all, is what keeps you from being all over the map and helps you make more sales.