The advantages of mini-site development over domain name parking are not instantly apparent. Let us take a look at a few of the principles involved.

Domain name parking simply refers to a scenario where you register a domain name without the intention of setting up a website for the domain. All you do is create a home page filled with ads of some sort. You hope to make money from people either clicking on the ads, or buying one or more of the products advertised on the page.

Your main source of traffic for this would be people actually typing the domain name in their browser’s address bar either intentionally or by accident. If you manage to obtain a totally generic name like for example diamonds.com or shoes.com, you might get a lot of traffic from these sources, and actually make significant amounts of money from the ads. Since there is not any meaningful content involved, you are unlikely to get any traffic from the search engines though.

A second option is what is generally called an MFA – a mini-site created very specifically with Google Adsense in mind – “Made for Adsense” in other words. On this type of mini-site a visitor will actually find some sort of information when he visits the domain name. The information is often created by a computerized system, and makes no sense whatsoever except for containing a lot of keywords relevant to what the visitor was looking for. The purpose is not to give information, but to force the visitor to click on one of the ads and make money for the website owner.

It’s not hard to see why this way of doing things is eventually doomed not to succeed. The site visitor will feel he has been cheated. Whenever he encounters this domain name again in a web search, he will give it a wide berth. The advertiser who pays when people click on one of the ads on that website will not get any value for money either.

The third option is a quality mini-site. In developing this you would try to anticipate what a visitor to the site wanted, and try to provide that information with a razor-sharp approach. If you were the owner of the domain time-travel.com for instance, your website should contain information relevant to people who are interested in time travel, and perhaps some outward links. As opposed to MFA mini-sites, the visitor would therefore actually find pertinent information, and he will not leave feeling betrayed.

Many website owners prefer to go for a parked domain page with ads, or a nonsensical MFA mini-website simply because the former two are much less work to create yourself, or much cheaper to have created by someone else. If you are not able to buy a totally generic domain name, like cars.com, you will however be much better off following the quality mini-site approach than either a parked domain page or a MFA mini-site.

The advantages of mini-site development over domain name parking is not difficult to see for most people. A domain parking page will only work if you get a huge number of people going directly to that domain name. Many people still opt for a MFA site in error though, because they don’t realize the importance of quality content.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon.

Tags: domain, Domain Name, domain parking, domains, internet business, mini sites, online business

Some people pmed me asking some questions, some beginners were confused about what does it mean, so here is it explained.

If you have a domain with some traffic, but you do not do anything with it, you can park it. This means that you will give your domain to a parking company, which will create a website full of ads on that domain, and you will be paid on a cpc basis. When visitors come to your website and press ads, you will be getting paid.

Some people inquire why should they park their domains instead of setting mfa sites on them or other kind of ads and just collect revenue

Some advantages of parking

-no need to design a website, the parking company will do it for you
-no need to host your website , the parking company will do it for you
-no need to put content on your website, parked domains are solely composed of ads.(You can not put adsense on a page without any content, for instance)
-the ctr on a parked page is way higher than those from mfa, because a parked page consists only of ads, so visitors have nothing else to do than click ads.
-you will get more clicks on a parked domains than on a mfa page, because many people heard about adsense and they know that they are ads, while on parked pages, people can barely realize that the page is full of ads, because ads and pages are highly customized, with pictures near them, and no trace of the famous “ads by google” or labels like “sponsored results” etc..
Even i have been tricked many times to confound a parked page with a real website and press the ads.
-you do not risk to get banned forever such as with adsense. IF you are banned in adsense, there is quite hard to get back in. If you are banned by a parking company, it is very easy to get back in at that company, and there are a lot of parked companies to test.
-the payment is done through paypal, and is much convenient than in adsense, at some companies you are paid twice per month, or on a net 5, net 10, or net 15 days. With adsense you have to wait at least one month to get paid for the previous month.
-you can have some niche not allowed by adsense, adult, gambling,pharma, etc..

Parking companies are very selective on the traffic they receive. They allow only type in or search engine traffic.

Tags: cheap domain name, domain, domain name registration, domain name sale, domain name search, domain names dedicated server, domain parking, register domain name, registering domain name